investment advisor : ่japan Food contaminated with radiation

investment advisor : ่japan Food contaminated with radiation

Test for marketers, when faced with a crisis. That was a "strong point" becomes "weak" like the latest. "Japanese food" to "strength" of Japan's raw materials. A magnet to pull customers into No. 1 spot in the national food of the Thai people to become "vulnerable" when they were suspected of fish, shrimp, octopus on a plate in front of me will be safe.


After Japan, the problem of radioactive contamination in nuclear power plants after the earthquake. Many brands in Thailand is faced with that question. "Japanese food or ... Do not be afraid of radiation or "a case study of two brands, a giant in the industry as" Fuji "and" Oishi "to emphasize that when a crisis occurs. The food business. About the health of consumers. Marketing on a "transparent" (Transparency Marketing) is the best answer.


"Fuji" Show me just repeat that her green tea from Japan. "Fuji" Japanese Restaurant. World premiere certification for more than 5 cards from suppliers of production and the source of the material so much that 95% of the material does not come from Japan. This is a story that has never been revealed before. Without fear that the image of a Japanese restaurant will be pulled down. I fear that the concerns of Thai consumers about raw food is contaminated with radioactive material becomes larger. Is the origin of the transparency and reduce suspicion. Mind of the consumer.


Only it was not enough. Also open to consumers 24-hour hotline to answer questions and to express mail the information to various To members with more than 200,000.


The bargaining power that is more because it has 77 branches, a Japanese major with revenues in 2553 than 5000 million, making it possible to purchase directly from producers and suppliers who have over 50 locations worldwide.


Meanwhile, the smaller the premium is less than the imported raw materials, mainly from the Tokyo and Osaka. Japan is. Especially in the form of frozen foods like fish, I fish Haji eyed tuna, salmon, fish, oysters, scallops and sea urchin and eyes.


The fact that no mention was known throughout the country.


Among all of the Fuji has a "green tea", only the raw materials imported from Japan, green tea leaves. This represents 5% of all raw materials.


So if the green tea beverages, other than Fuji. I was not eating any raw material imports. Of Japan.


Along with looking for new sources of green tea leaves. The stock will be exhausted within six months, considering that Singapore and China green tea.


Executive Conference is a matter of urgency brought on by the New York Tokyo Tokyo Group Managing Director of Fuji Sushi I eat with the team. I guarantee that.


After the press conference at The Emporium store was packed with customers, many people both Thais and foreigners. As always long queues.


"Average sales per customer per day, 700-800 people on the same field prior to the tsunami in Japan. However, customers are asked about the source of the material. In particular, the types of sushi. "


Fuji will be a hit or they get sick. However, one may want to look good again. It is better to solve it is to develop a new menu of chicken and pork to meet the diverse needs of more consumers.


Transparency Marketing is very important for Fuji at this time.

Fuji Japanese Restaurant, really. Raw material production / import. Chilean salmon from Norway and Scotland. Algae Singapore Beef Australia Sauce, salad dressing, eggs, shrimp processed in Thailand. Thai chicken, pork. Thai Rice (from Fuji Contract Farming at Home). Japanese green tea.

"Oishi" with a clear, but let's Wait & See. The "Oishi" brand, a Japanese restaurant with a Mass Market share is the highest in more than 40%, it does not stand still. The prepared documents. And call center customers to fully explain.


"5% of them have come from Japan. And must be tested before coming out of Japan with a "sound of the call center Oishi clarified with the customer.


"Vast Gulf of Eden," Executive Vice President. The food business Oishi Group Ltd. (Thailand) said that sales in March of stores under the "Oishi" to increase 10-20% compared to the same period of 2553, it has not seen signs. panic of the customer. In contrast to the Japanese restaurant business continues to grow. It is time to change the way we communicate, to build confidence with the customer to walk into the store.


Conversely, "expansive" that if I explain too much. The information comes at a shop or even the executive to review the show. May be due to the poor. And may cause consumers to panic.


"Consumers do not have a problem. If you do too. To stimulate him to have a problem. Or reinforces the problem. "


Oishi, however, management has prepared the midst of a crisis already. When journalists were asked to "extensive" media is ready to be fully clarified. The channel is targeted to receive information seamlessly. As well as he emphasized that it is a Japanese restaurant that has hardly any raw materials from Japan. As with Fuji. In exchange for the confidence of customers in this period.


Starting from the cancellation of all raw materials imported from Japan. Oishi from the annual import of around 50-10%, the amount of the dry ingredients such as fish sauce can be imported from other countries. And seasonal The average one-year promotion of food imported from Japan is about 4 times, such as fish, crabs, Hokkaido, and in 2554 he came he just started going to the pot once in a collagen-based Tanabe material in Thai. And the rest of this year, also plans to import food from Japan.


Normal "Oishi" management products into 2 parts, raw materials, the "expansive" that is the first in Asia to manage the integration. Since the standard for mobile with the use of commercial and industrial applications, but applications to the restaurant is ISO 9001 version 2008 GMP (Good Mangement Practice) and the standard GHP (Good High Clean Practice) received from the organization Food and Drug Administration. the United States. Made since 2551 to ensure the safety of consumers. And prepare for Moody Institute of England. To determine standards and fully integrated service management. (Intergreated Quality Hygene Safety Management).


If the situation is resolved. The strengths of the Japanese. Raw materials from Japan. When consumers know that almost none of Japan's popularity will fade away? "Expansive" who have professional experience in culinary gold before. That the definition of any other nation that does not mean the raw materials from that country. Because food is important that any nation depends on the technique. How to cook. The fact that the art of flavoring, such as Italian food in Thailand is not only raw materials from Italy. The raw materials used in Thai food cooked in it.


Marketing strategy on transparency. Kindly explain to consumers straight from the second case, it is clear that the two brands will continue to maintain sales. Meanwhile, the Japanese authentic. In the group that has been selling raw materials from Japan, such as fish, sea urchin Toro Hamas Chi Japanese scallop. During recession, many stores are obvious. It's not a Japanese sales. And I have to wait until the situation is resolved.


The clarity of the business. After the crisis passed. The other end was recovered. The Fuji and Oishi. A problem that needs to be done. When I confessed that the Japanese are transparent to the crisis. But the question is what would be a selling point among Japanese businesses that have many players to come