investment advisor : ่japan Food contaminated with radiation

investment advisor : ่japan Food contaminated with radiation

Test for marketers, when faced with a crisis. That was a "strong point" becomes "weak" like the latest. "Japanese food" to "strength" of Japan's raw materials. A magnet to pull customers into No. 1 spot in the national food of the Thai people to become "vulnerable" when they were suspected of fish, shrimp, octopus on a plate in front of me will be safe.


After Japan, the problem of radioactive contamination in nuclear power plants after the earthquake. Many brands in Thailand is faced with that question. "Japanese food or ... Do not be afraid of radiation or "a case study of two brands, a giant in the industry as" Fuji "and" Oishi "to emphasize that when a crisis occurs. The food business. About the health of consumers. Marketing on a "transparent" (Transparency Marketing) is the best answer.


"Fuji" Show me just repeat that her green tea from Japan. "Fuji" Japanese Restaurant. World premiere certification for more than 5 cards from suppliers of production and the source of the material so much that 95% of the material does not come from Japan. This is a story that has never been revealed before. Without fear that the image of a Japanese restaurant will be pulled down. I fear that the concerns of Thai consumers about raw food is contaminated with radioactive material becomes larger. Is the origin of the transparency and reduce suspicion. Mind of the consumer.


Only it was not enough. Also open to consumers 24-hour hotline to answer questions and to express mail the information to various To members with more than 200,000.


The bargaining power that is more because it has 77 branches, a Japanese major with revenues in 2553 than 5000 million, making it possible to purchase directly from producers and suppliers who have over 50 locations worldwide.


Meanwhile, the smaller the premium is less than the imported raw materials, mainly from the Tokyo and Osaka. Japan is. Especially in the form of frozen foods like fish, I fish Haji eyed tuna, salmon, fish, oysters, scallops and sea urchin and eyes.


The fact that no mention was known throughout the country.


Among all of the Fuji has a "green tea", only the raw materials imported from Japan, green tea leaves. This represents 5% of all raw materials.


So if the green tea beverages, other than Fuji. I was not eating any raw material imports. Of Japan.


Along with looking for new sources of green tea leaves. The stock will be exhausted within six months, considering that Singapore and China green tea.


Executive Conference is a matter of urgency brought on by the New York Tokyo Tokyo Group Managing Director of Fuji Sushi I eat with the team. I guarantee that.


After the press conference at The Emporium store was packed with customers, many people both Thais and foreigners. As always long queues.


"Average sales per customer per day, 700-800 people on the same field prior to the tsunami in Japan. However, customers are asked about the source of the material. In particular, the types of sushi. "


Fuji will be a hit or they get sick. However, one may want to look good again. It is better to solve it is to develop a new menu of chicken and pork to meet the diverse needs of more consumers.


Transparency Marketing is very important for Fuji at this time.

Fuji Japanese Restaurant, really. Raw material production / import. Chilean salmon from Norway and Scotland. Algae Singapore Beef Australia Sauce, salad dressing, eggs, shrimp processed in Thailand. Thai chicken, pork. Thai Rice (from Fuji Contract Farming at Home). Japanese green tea.

"Oishi" with a clear, but let's Wait & See. The "Oishi" brand, a Japanese restaurant with a Mass Market share is the highest in more than 40%, it does not stand still. The prepared documents. And call center customers to fully explain.


"5% of them have come from Japan. And must be tested before coming out of Japan with a "sound of the call center Oishi clarified with the customer.


"Vast Gulf of Eden," Executive Vice President. The food business Oishi Group Ltd. (Thailand) said that sales in March of stores under the "Oishi" to increase 10-20% compared to the same period of 2553, it has not seen signs. panic of the customer. In contrast to the Japanese restaurant business continues to grow. It is time to change the way we communicate, to build confidence with the customer to walk into the store.


Conversely, "expansive" that if I explain too much. The information comes at a shop or even the executive to review the show. May be due to the poor. And may cause consumers to panic.


"Consumers do not have a problem. If you do too. To stimulate him to have a problem. Or reinforces the problem. "


Oishi, however, management has prepared the midst of a crisis already. When journalists were asked to "extensive" media is ready to be fully clarified. The channel is targeted to receive information seamlessly. As well as he emphasized that it is a Japanese restaurant that has hardly any raw materials from Japan. As with Fuji. In exchange for the confidence of customers in this period.


Starting from the cancellation of all raw materials imported from Japan. Oishi from the annual import of around 50-10%, the amount of the dry ingredients such as fish sauce can be imported from other countries. And seasonal The average one-year promotion of food imported from Japan is about 4 times, such as fish, crabs, Hokkaido, and in 2554 he came he just started going to the pot once in a collagen-based Tanabe material in Thai. And the rest of this year, also plans to import food from Japan.


Normal "Oishi" management products into 2 parts, raw materials, the "expansive" that is the first in Asia to manage the integration. Since the standard for mobile with the use of commercial and industrial applications, but applications to the restaurant is ISO 9001 version 2008 GMP (Good Mangement Practice) and the standard GHP (Good High Clean Practice) received from the organization Food and Drug Administration. the United States. Made since 2551 to ensure the safety of consumers. And prepare for Moody Institute of England. To determine standards and fully integrated service management. (Intergreated Quality Hygene Safety Management).


If the situation is resolved. The strengths of the Japanese. Raw materials from Japan. When consumers know that almost none of Japan's popularity will fade away? "Expansive" who have professional experience in culinary gold before. That the definition of any other nation that does not mean the raw materials from that country. Because food is important that any nation depends on the technique. How to cook. The fact that the art of flavoring, such as Italian food in Thailand is not only raw materials from Italy. The raw materials used in Thai food cooked in it.


Marketing strategy on transparency. Kindly explain to consumers straight from the second case, it is clear that the two brands will continue to maintain sales. Meanwhile, the Japanese authentic. In the group that has been selling raw materials from Japan, such as fish, sea urchin Toro Hamas Chi Japanese scallop. During recession, many stores are obvious. It's not a Japanese sales. And I have to wait until the situation is resolved.


The clarity of the business. After the crisis passed. The other end was recovered. The Fuji and Oishi. A problem that needs to be done. When I confessed that the Japanese are transparent to the crisis. But the question is what would be a selling point among Japanese businesses that have many players to come

Investment advisor : Investment Grade

Investment advisor : Investment Grade
Investment grade. Investment grade means nothing.
Ratings assigned to bonds, municipalities or organizations which indicate that the reliability and the probability of default of debt instruments with ratings such as Standard & Poor's used to determine the difference between the A. case and B to identify and assess the quality of credit card debt AAA and AA (high credit quality) and the A and BBB (credit quality, on average) are considered investment grade. Votes for the names of those bonds (BB, B, CCC, etc.) are considered low credit quality, and therefore are commonly known as junk bonds.

Investopedia describes investment grade.
Investors should note that the bonds or treasures, are not subject to the assessment of credit quality, because they are regarded as the most credit. In the case of municipal and corporate bond prospectuses of funds and independent investment research reports is reported as "average credit quality" for the performance of the Fund as a whole. Investors should be aware that the agency downgraded its bonds to BBB from BB reclassification of the company's debt from investment grade to junk, I'm just putting one step in quality. The impact of such an event can be as high as for issuers of securities and also affect the price of bonds to investors. Security-conscious investors should pay attention to fund performance in the credit quality bond funds

investment advisor :Real Property lifecycle.

investment advisor :Real Property lifecycle.
Real Property lifecycle.
           The "boom" of the Thai property market. Copyright 2529-2533. Because of changes in the economy. The country has signed the Plaza Accord for the appreciation of the yen, which is part of a shipment from Japan to the United States, made more difficult. Originally a 2528 silver dollar traded at 240 yen, but two years since the signing of this agreement for U.S. $ 1 in exchange for just 120 yen.
           This allows Japanese industry to invest in Thailand and other ASEAN countries to produce goods to sell in the United States. Instead of being produced in Japan and Europe. Appreciation of the yen to buy more properties. And since then, the GDP of Thailand's public sector has overtaken agriculture as the clear winner. And the development of the industrial sector of Thailand is the result of FDI (foreign direct investment or FDI), particularly in Japan. Japan is the largest foreign investors.
           The influx of capital to be clearly demonstrated in the field. Copyright 2534-2539. In the interest of Europe and the United States is relatively low. But much higher in the case of Thailand. The influx of foreign capital continues. Borrow money more easily done in 2535, with financial liberalization or Bangkok International Banking Facility (BIBF), the flow of capital is cheaper. The stock market rose from 388.7 index points from 2531 to 1682.9 points in 2536 and the housing market continues to grow.
           And the economic crisis, it seems, on the other hand has been floating the baht on July 2, 2540 due to the crisis, Thai economy from the contraction in exports. The excessive appreciation of the baht. The lack of financial discipline and credit. In reality, this crisis can be predicted in advance of many phenomena, such as the amount of debt that does not generate income in different sectors. But investors. And the individuals involved, both public and private sector may not be too optimistic. The lack of a plan to reduce the risks of economic crisis.
           Given that FDI may cause changes in the real estate sector are heavily suburban or rural lands, but only the potential for agriculture to be converted into a factory industry. The potential for change. Prices have increased enormously. The industrial activities take place. Development of residential and commercial real estate development will be followed. Giving rise to the soaring land prices. Since the land can be used to enhance SOI. And the rate of return on investments in land, commercial land for industrial enterprises above. The country's economic transformation from agriculture to industry. It makes the staggering real estate prices

investing in mutual funds

When it comes to investing in mutual funds. It can cause many parents who are new investors still do not understand. The Fund is not exactly what I was going to say. The Fund is invested in one. That would lead investors to invest in securities such as investment in equity is invested in equities. The preferred shares.
In addition, it also has investments in debt securities are bonds. Convertible bonds, bonds, etc., including investment in derivatives, including instruments of various kinds.
However, funds can be divided into the following categories: general fund. Mutual funds. Guaranteed Fund. Money Market Fund. Funds that invest abroad. Fund of Funds. Funds for foreign investors. And mutual funds for foreign investment, and so on.
In addition to the funds. Financial institutions tend to meet the needs of investors. For those who want to know the details of each fund category. And financial companies. They will enlighten you as much as possible. Whether you should invest in a sort of mutual funds.Investment involves risk.Investment funds tend to be almost risk. Investors should not look only for profit and profit alone. I need to understand that taking risks. This can happen, however, suggest that investment then you should have risk management. The distribution of equity and debt capital to finance the various types of studies in general and in the long term average return on investment in the stock market is higher than that of regular savings. The new investors with savings in your pocket. To grow at a higher interest rate. Must be invested in such a way that risk management would be better here.
Why invest in mutual funds. From the highest to the lowest level of risk. Investors and interested investors. You can choose to invest in a mutual fund that meets their needs. The first things I recommend to study carefully. The current investment in mutual funds. The knowledge and skills. Do not bother to invest in a systematic way. Structured and can be measured. If you are a new investor is not sure where to start. You should consult these professionals. Financial institutions. Providers are already here

investment advisor : U.S. bonds

investment advisor : U.S. bonds
U. S. Treasury prices plummet at the end of the market on Wednesday (May 27). Push 10-year bond yield 3.71% at the highest level in six months from November last year on Tuesday with the return to normal was 3.51%. Bond prices move in opposite directions always returns.
         U. S. Treasury is selling. When the news that the U.S. government is about to issue new bonds on Wednesday, another period of 5 years from 3.5 billion in bond deals, the government continued to spend a lot of economic recovery. On Tuesday, the U.S. government has sold bonds for two years to four billion dollars. And on Thursday it expects to have another bond in seven years has sold $ 2.6 billion. And the week I bonds to total 1.01 trillion dollars.
          In general, foreign countries will be major players for the S. U. Treasury, but now has begun to concern about the reliability of S. U. Treasury. Government printing more dollars continue.
         Week. Rating company S & P is sufficient to send the signal redistribution of the British government from "stable" to "negative," saying that there are some concerns about the national debt up to 100% of GDP, and investors are worried that this will happen. the U.S. government.
         However, Moody's Investors Service, another rating company. Have recently confirmed the AAA rating with the U.S. government yesterday (May 27). With reason. Strong economic fundamentals of the United States. United States will recover without damage.
         Analysts said. "There are risks to impress for the long-term debt securities of U.S. government contracts, while the economic recovery. Both the news is bad news on bond prices."
         News monthly consumer confidence in May, which came in the last six years, and the stock market jumped more than 30% from its low pressure at the rate of return on bonds rises.
         At the end of the market on Wednesday (May 27). 30-year bond yield increased from 4.49% to 4.6%, 2-year bond yield increased from 0.91% to 0.97% while the lending rates between banks in the United Kingdom, or Libor 3 months increased slightly from 0.66% to 0.67%.
         Libor The London Interbank Offered Rate or the average interest rate of 16 banks in the United Kingdom. The idea of ​​lending to each other. Libor rate has been used in the calculation of credit around the world. With assets of approximately U.S. $ 350 billion. Ties to the interest rate of Libor.
         The image shows the 10-year bond yields in the first round last year.

         Moreover, the early days of economic crisis. Investors are selling shares. then proceeds to take refuge in bonds. The surge in bond prices. Press the 10-year bond yields at 2%.
         The days when investors have more confidence. Therefore, the sale of securities outside. To invest in risky assets. To go back again, and 10-year U.S. bond interest is an important reference with the direct interest of every country in the world

Investment advisor correctly

Investment advisor correctly

The age of just one family, "Thon November Iam Amonphan" businessmen and investors say that his investment strategy during this period. Do not leave the money invested in the stock market. Bond and gold because I think that all markets are too risky. Keep it on the most cash.
He used to hold cash in foreign currency and invest in various currencies of the world, seven currencies such as dollars. Australian Dollar Chinese Yuan Euro Japanese Yen Swiss francs in silver. And the British pound.
The objective is to diversify investments to currencies of the world, rather than deposit with any currency is the currency.
"Now I have money invested in stocks of gold and all bond portfolio is equal to 0% but will be distributed to keep the money in seven major currencies in the world they perceive that the government of each country's value for money is not the same . I'll have to make the monetary unit. Hedge between them. If the coin has a few coins more valuable. I'll be rocking investments in currencies that have to happen But what most investors should wait for stroke. "
Investments in new computer security products such as oil or hearing the gold Thana Wed think people will see that oil prices will rise even to 150 dollars a barrel but sees that it is unlikely that the timing should be right in this investment. Including investing in gold
"I see Tai Ming should not be investing in oil and gold because they thought that gold did not go to $ 2,000 per ounce. And if investors are to be purchased ahead of time."
But Dr. So Rush Valley Wa Al-Fri Prapha "businessmen and investors in 43 years, to a style or investment strategy is different.
He said the lifestyle of every phase of his life, affecting investment as he is now 43 years, will have a different approach to investing at age 20, not bad money will be used for fear of the future, not worry.
But the older, started this way? Cash Machine? O tools for generating cash, and the same parents, which is to create self-employment through enterprise creation.
? Over 10 years starting to clear the cache. Because the business is running a profit came after it has ruined so much?
Investment strategies in this way So Rush said that watching the security of investments is a key first. Do not invest in something substantial. Do not want to lose your capital. It must be made in cash as a liquidity
? Inflation is the enemy of investment, I will fight against inflation. So that the money invested and then return a higher return?
So the books of the Rush Valley, most of the weight is only 60% of investment capital to asset protection. But they have higher returns than debt securities such as bonds, inflation etc.
But more money will become part of about 10% may be invested in high-risk activities such as stock trading as well.
Finally, the money set aside an emergency reserve of about 30% of private investment.
? Page is the same army units invaded the crook you invest in something risky. Or trade in shares. The main army. It will focus on a return to higher inflation. And focus on capital protection. The rest is set aside as a reserve in times of emergency supplies heap of life?
As a business woman. The middle-aged man holding a wide range of revenue-generating as much as possible. So say Rush Valley. What is required and must be very careful that it is. They are often motivated to invest in things that higher returns. Do not forget to think of a high risk of latent
What is a good investment of more than 40 years of age, we see the real value of investment and reform need to select the separate dreams that we have established a retirement with family care as a fantasy because this age will have more money. Investment growth and credit metrics.
This period has to be careful just because it was easier to invest. The race was.
I suggest that the dreamer dreams must be clearly separated. E 'of imagination to see higher returns offered, so that should not be out of business a certain way. And to invest in things that are obvious knowledge.

Investment advisor in gold.

Investment in gold. It is the most current investors to be extremely popular. Investors can invest in both direct and indirect. There are many reasons that can attract investors, such as the increased price of gold according to statistics from the 2001 gold price rose 150% in addition to the growing demand for capacity reduction. What are the factors that the gold price had risen continuously in recent years. Although gold prices disclaims any hour. Popularity of investment is not reduced at all. In this article I would say the second point of view to invest in gold, either directly by purchasing gold itself. And investments based on the expertise of fund managers.
Direct investment, most investors buy gold shots. Or gold to keep it. recent price, people took more force to sell some of the price decline. People kept buying it for speculation. The investor decides to buy or sell. I recommend monitoring the situation and various other factors. That affect the price of gold as the recent increase in the price of gold because of what we need to see and examine how supply and demand and reflects the true value or the price of gold or silk is due to speculation a Hedge Fund a few months ago. For example, the situation in the gold market in the past during Songkran. It can be seen that want to buy gold fell. As a result of that gold prices had increased dramatically. The prices of consumer goods increased. Oil prices rose. And the higher inflation by

      However, investment in gold is considered an investment to reduce the impact of inflation. Because if we look at the price of gold in the long term. Gold is still worth it anyway. Although diluted by inflation.
        Investing in mutual funds. : What is competency based Asset Management as that which exists now as TMB Gold Fund, ING Golden Star link, BT FIF Golden Link so that we know well .. Investment in mutual funds in the decision-making process to determine the value of that investment. Before you buy or sell. The trading strategies of the Fund, as I understand it uses a passive management (Passive Investment Strategy), by investing in units of the fund abroad again. Therefore, these investments is considered one of the FIF funds, if asked what factors affect the investment of funds of this type. The answer is the volatility in gold prices. Including exchange rate, it can be divided into two risks together.

      1) the risk of changes in the gold price (price risk): the probability that the price of gold on the world market will rise or decline during the short period of time. Long and, at times, as when the central banks of various countries. Sold out gold reserves stored in the market. And the price of gold on the world market has dropped in the event that will affect the Fund. Because the net asset value of the fund has changed the price of gold on the world market. So, if gold prices in global markets will reduce the net asset value of the decrease in funds.
       
      However, changes in gold prices is independent of the change of investment for investments in equity securities or debt statistics studied in the past and abroad shows that the return of gold were associated with return on investment conditions expected return on capital invested in equities or debt decreased.
       
      2) the risk that the exchange rate (currency risk), risks arising from fluctuations in exchange rates of the baht, to the terms of foreign currency, if the baht were stronger from the date of the fund to invest in comparison. currency into dollars to invest (eg, from 33 baht to 1 U.S. dollar to 31 baht) will fund the interest period and / or principal amount at maturity of the instrument as the baht in the number of less This allows the return of investment as provided on the other hand, if the baht were weaker (eg, from 33 baht to 1 U.S. dollar to 35 baht) to make the fund's net asset value in terms of currency. United States more.
       
      Summary: Investing in gold is a diversified holding more than one way. Investment. Referred to previous articles. (Organized portfolio. "